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Bud Light urged to add women, $28 B loss cited

5/1/2026

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Story summary
  • Bud Light’s Instagram has not shown a female celebrity since April 29, 2025.
  • Miller Lite’s recent ads feature attractive women drinking the beer.
  • An Axios report in 2023 estimated that “woke” strategies cost companies at least $28 billion in market value.
  • The author urges Bud Light’s marketing team to add attractive women to its campaigns.
  • The author offers to help the marketing department and provides the email joe.kinsey@outkick.com.