Story perspectives

Huber Leads Packer Central After Decade-Long Wisconsin Journalism Career

5/1/2026

Summary

Story summary

Huber took over Packer Central in August 2019, making it a large Sports Illustrated Media Group site.
He became editor of Packer Report Magazine in 2008 and ran PackerReport.com.
From 1998 to 2008 he worked at The Green Bay News-Chronicle and Green Bay Press-Gazette, earning design and commentary awards.
He graduated from the University of Wisconsin-Whitewater in 1995, played football and worked at newspapers in Reedsburg, Wisconsin Dells and Shawano.

History

Historical Context

When Time Inc. launched Sports Illustrated in 1954, the magazine swiftly became the nation’s premier sports publication, achieving a circulation of 400,000 within its first year. Publisher Henry Luce and editor André Laguerre set standards that regional outlets such as the Green Bay Press-Gazette later met, winning five design awards 2000-2008. Jeff Huber’s August 2019 acquisition of Packer Central replicates that consolidation model, uniting the Green Bay Packers beat under the Sports Illustrated Media Group brand. The pattern indicates that historic media mergers continue reshaping local sports journalism, prompting further digital expansion and potential ownership realignments across the Midwest.

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Story summary

Huber took over Packer Central in August 2019, making it a large Sports Illustrated Media Group site.
He became editor of Packer Report Magazine in 2008 and ran PackerReport.com.
From 1998 to 2008 he worked at The Green Bay News-Chronicle and Green Bay Press-Gazette, earning design and commentary awards.
He graduated from the University of Wisconsin-Whitewater in 1995, played football and worked at newspapers in Reedsburg, Wisconsin Dells and Shawano.

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