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Amazon Mulls “The Apprentice” Reboot, Trump Jr. Rumored

5/1/2026

40 9 Full Breakdown

Summary

Story summary

Amazon is exploring a reboot of “The Apprentice” for Prime Video, with Donald Trump Jr. floated as a possible host.
Internal talks started after Amazon acquired MGM in 2022.
The company says the show is not in active development and no Trump family members have been approached.
Amazon has made the original “The Apprentice” episodes available on Prime Video since March 2025.

History

Historical Context

In early 2004 NBC launched The Apprentice, a reality competition created by Mark Burnett and co-produced with real-estate developer Donald Trump. The show’s 14-season run through 2017 gave Trump a national platform, earning him an estimated $214 million and a $250,000 starter contract for winners. Its success filled NBC’s Thursday lineup after the exits of Friends and Frasier, shaping the network’s reality-TV strategy.

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Story summary

Amazon is exploring a reboot of “The Apprentice” for Prime Video, with Donald Trump Jr. floated as a possible host.
Internal talks started after Amazon acquired MGM in 2022.
The company says the show is not in active development and no Trump family members have been approached.
Amazon has made the original “The Apprentice” episodes available on Prime Video since March 2025.

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