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Porsche Penske Debuts Apple-Inspired 963s, Leads GTP Standings

5/1/2026

Summary

Porsche Debuts Apple

Porsche Penske Motorsport entered two Porsche 963 cars with an Apple-inspired livery at the 2026 IMSA race in Laguna Seca.
Livery mirrors the 1980 Porsche 935 K3 colors, marking Porsche’s 75th and Apple’s 50th anniversaries.
Apple VP Oliver Schusser and Porsche Motorsport VP Thomas Launenbach said the partnership began in 1980 with the Apple-logo Porsche race car.
The No. 7 entry leads the GTP drivers’ standings.
Porsche leads the championship after winning Daytona and Sebring.

Summary

**Porsche Motorsport Updates**

Porsche Motorsport delivers live race updates through its X channel @PorscheRaces.
It also provides real-time information via a WhatsApp channel and shares visual track content on Instagram account @porsche.motorsport.
The Porsche Newsroom at newsroom.porsche.us provides extra information, film and photos and acts as a centralized repository for media professionals.
These digital platforms reflect Porsche’s strategy to increase global accessibility of its motorsport content.

History

Historical Context

During the late 1970s Porsche’s 935 dominated endurance racing, winning 123 of 370 entries and its K3 variant capturing Le Man 1979. After decades of customer-car success, Porsche Penske Motorsport returned to IMSA in 2025 with two 963 prototypes, echoing the 935’s heritage while embracing modern digital fan outreach globally and interactively.

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Porsche Debuts Apple

Porsche Penske Motorsport entered two Porsche 963 cars with an Apple-inspired livery at the 2026 IMSA race in Laguna Seca.
Livery mirrors the 1980 Porsche 935 K3 colors, marking Porsche’s 75th and Apple’s 50th anniversaries.
Apple VP Oliver Schusser and Porsche Motorsport VP Thomas Launenbach said the partnership began in 1980 with the Apple-logo Porsche race car.
The No. 7 entry leads the GTP drivers’ standings.
Porsche leads the championship after winning Daytona and Sebring.

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