Story perspectives

Devil Wears Prada 2 Replaces Marvel, Eyes $80 M Opening

5/2/2026

Summary

Story summary

The sequel opened the summer weekend on May 1, 2026, taking the slot originally slated for a Marvel superhero film.
The Devil Wears Prada 2 earned $10 million in previews and is projected to open with $73-$80 million domestically.
A limited-edition red handbag-shaped popcorn bucket priced at $39.95 sold out online before the film’s release.
Analysts say the launch signals a shift toward comedies and dramas and expect the film to top the box office.

History

Historical Context

When Disney and Pixar launched Toy Story in November 1995, the first fully computer-animated feature, they backed it with $20 million in advertising and $125 million in partner promotions, generating $39.1 million in its opening five days and spawning $363 million worldwide gross. That model of blockbuster-driven merchandise now underpins 2026’s Warner Bros./Paramount release of The Devil Wears Prada 2, which relies on limited-edition items to lift opening-weekend revenue.

1 of 2

Story summary

The sequel opened the summer weekend on May 1, 2026, taking the slot originally slated for a Marvel superhero film.
The Devil Wears Prada 2 earned $10 million in previews and is projected to open with $73-$80 million domestically.
A limited-edition red handbag-shaped popcorn bucket priced at $39.95 sold out online before the film’s release.
Analysts say the launch signals a shift toward comedies and dramas and expect the film to top the box office.

1 / 2