Story perspectives

Amazon Mulls Trump Jr.-Hosted Apprentice Reboot, Not Yet Active

5/2/2026

Summary

Amazon Trump Deal

United States – Amazon MGM Studios is discussing reviving The Apprentice on Prime Video with Donald Trump Jr. as host, though the series is not in active development.
Mike Hopkins, head of Amazon MGM Studios, began internal talks about the reboot in early 2025.
President Donald Trump said his son “is good… he’s got a little charisma” about the reboot.
Amazon paid roughly $40 million for a Melania Trump documentary and spent $35 million on its marketing.
Amazon contributed $1 million to President Trump’s 2025 inauguration.
The Apprentice still generates $100,000-$1,000,000 in annual royalties for Donald Trump in 2024.

Summary

Amazon Reboots Series

The reboot will move the series from NBC to Prime Video under the MGM Studios banner.
Donald Trump Jr. first learned of the hosting role from a Wall Street Journal article, confirming he had not been approached.
Amazon said no family members have been contacted, labeling host speculation as purely speculative.
Critics called Amazon’s $40 million Melania documentary a pay-to-play effort, raising ethical concerns about its Trump-related ventures.

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Amazon Trump Deal

United States – Amazon MGM Studios is discussing reviving The Apprentice on Prime Video with Donald Trump Jr. as host, though the series is not in active development.
Mike Hopkins, head of Amazon MGM Studios, began internal talks about the reboot in early 2025.
President Donald Trump said his son “is good… he’s got a little charisma” about the reboot.
Amazon paid roughly $40 million for a Melania Trump documentary and spent $35 million on its marketing.
Amazon contributed $1 million to President Trump’s 2025 inauguration.
The Apprentice still generates $100,000-$1,000,000 in annual royalties for Donald Trump in 2024.

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