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GTA 6 Won’t Include Real-World Brands, Says Take-Two

5/2/2026

Summary

Zelnick Bans Brands

Take-Two Interactive CEO Strauss Zelnick said Grand Theft Auto 6 will not feature real-world brand names.
He added the game will have no brand partnerships to protect its intellectual property.
Rumors suggest GTA 6 may include in-game versions of TikTok, Instagram and an Apple Pay-like system.
Take-Two confirmed its next financial report is scheduled for May 21, 2026.
Kelshi reports a high probability that a GTA 6 Trailer 3 will be released before June 2026.

Summary

Zelnick Flags Risks

Zelnick said he feels “scared” about the November GTA 6 launch, pressure multiplied “by a billion,” and that Take-Two will announce pricing soon, needing to be reasonable.
He recalled buying Zynga for $12.7 billion at its peak and warned its social-casino games now face competition from Polymarket and Kalshi.
He said the company halted a legacy sequel after sensing team apathy and stressed fresh ideas are needed or it will wither.

Summary

Zelnick Faces Leak

Take-Two suffered a cyberattack that targeted its internal development environment.
Hackers warned they would leak confidential GTA 6 data if their demands were not met.
At the Interactive Innovation Conference in Las Vegas, Take-Two CEO Strauss Zelnick said the company is weighing the consumer market climate for GTA 6 pricing.
Media speculation has floated that GTA 6 could be the first video game priced at $100, though no official figure is confirmed.

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Zelnick Bans Brands

Take-Two Interactive CEO Strauss Zelnick said Grand Theft Auto 6 will not feature real-world brand names.
He added the game will have no brand partnerships to protect its intellectual property.
Rumors suggest GTA 6 may include in-game versions of TikTok, Instagram and an Apple Pay-like system.
Take-Two confirmed its next financial report is scheduled for May 21, 2026.
Kelshi reports a high probability that a GTA 6 Trailer 3 will be released before June 2026.

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