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Nintendo President Rejects Amazon Subsidy, Halts Retail Sales

5/3/2026

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Summary

Story summary

Nintendo of America president Reggie Fils-Aimé refused an Amazon executive’s request for illegal support and halted Nintendo sales to retailer.
He said the call occurred in the 2000s, when Amazon wanted a subsidy to undercut Walmart, which he called illegal and risky to retailers.
After Amazon joined the Switch launch in 2017, Nintendo games returned to retailer in 2025 after rumors of pulled titles before the Switch 2 launch were denied.

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Story summary

Nintendo of America president Reggie Fils-Aimé refused an Amazon executive’s request for illegal support and halted Nintendo sales to retailer.
He said the call occurred in the 2000s, when Amazon wanted a subsidy to undercut Walmart, which he called illegal and risky to retailers.
After Amazon joined the Switch launch in 2017, Nintendo games returned to retailer in 2025 after rumors of pulled titles before the Switch 2 launch were denied.