Story perspectives

Andor Leads 33 B U.S. Star Wars Minutes, Demographics Show

5/5/2026

Summary

Andor Leads Streaming

U.S. viewers logged over 33 billion minutes of Star Wars TV and streaming in 2025, Nielsen reports.
Andor delivered 7.4 billion minutes, the highest for any live-action series, and stayed in Nielsen’s Top 10 for six weeks.
On May 4, 2025 fans streamed nearly 637 million minutes, with Andor again leading the day’s rankings.
Gen Alpha and Baby Boomers streamed The Mandalorian most in Q1 2026, while Millennials and Gen X favored Andor and Gen Z favored The Clone Wars.

Summary

Star Wars Slump

Disney's 2025 theme-park attendance fell to an all-time low, with visitors describing the resorts as “ghost towns.”
Box Office Theory predicts the upcoming Star Wars film will open with $71 million, far below Solo’s inflation-adjusted $110.5 million debut.
Nielsen data shows fans largely ignore the three sequel movies, acting as if they never existed.
Analysts view the park slump and modest box-office outlook as signs of a broader “Star Wars funk” Disney must fix.

History

Historical Context

George Lucas launched *Star Wars* on May 25 1977 in 32 theaters; the surprise hit earned $460 million worldwide, creating a merchandising empire and proving sci-fi could dominate summer box-office. Disney bought Lucasfilm for $4.05 billion in 2012, placed the saga on Disney+ in 2019, and now streams billions of minutes, echoing the franchise’s original blockbuster impact.

1 of 3

Andor Leads Streaming

U.S. viewers logged over 33 billion minutes of Star Wars TV and streaming in 2025, Nielsen reports.
Andor delivered 7.4 billion minutes, the highest for any live-action series, and stayed in Nielsen’s Top 10 for six weeks.
On May 4, 2025 fans streamed nearly 637 million minutes, with Andor again leading the day’s rankings.
Gen Alpha and Baby Boomers streamed The Mandalorian most in Q1 2026, while Millennials and Gen X favored Andor and Gen Z favored The Clone Wars.

1 / 3