Full Breakdown
Donald Trump Jr. and Amazon Discuss Potential Reboot of “The Apprentice”
5/4/2026, 8:51:42 PM
Current Status of the Reboot
Amazon’s Prime Video division has confirmed that a revival of “The Apprentice” is not presently in active development. The company acknowledges that internal, preliminary discussions about the franchise’s future are ongoing, but no production schedule or host has been confirmed.
Background and Key Figures
“The Apprentice” aired on NBC from 2004 to 2015, delivering fourteen seasons under host Donald Trump. A one-season revival with Arnold Schwarzenegger aired in 2017. Amazon acquired MGM in 2022, securing the series’ catalog. Central figures in the current speculation include President Donald Trump, his son Donald Trump Jr., Jenn Levy (Amazon’s Head of Unscripted and Documentary Television), and an Amazon spokesperson.
Recent Timeline
- 2004-2015: Original run, fourteen seasons.
- 2017: One-season revival hosted by Arnold Schwarzenegger.
- 2022: Amazon’s acquisition of MGM brings the franchise under its ownership.
- Early May 2026: The Wall Street Journal reports informal Amazon talks about a reboot with Donald Trump Jr. as host.
- May 1, 2026: Jenn Levy states at Deadline’s Reality TV Summit that the reboot “is not in active development.”
- May 2026 (Thursday press conference): President Donald Trump comments that his son “would be probably good” but offers no commitment.
Official Statements and Responses
Amazon’s spokesperson reiterated that, despite internal conversations, the series is not in active development and warned that any reports naming a host are speculative. Jenn Levy echoed this stance, confirming the lack of a production schedule. President Donald Trump, when asked about his son’s possible involvement, expressed a favorable view but stopped short of confirming any plans.
Criticism and Opposition
Sources close to Donald Trump Jr. reported that he first learned of the reboot discussions through media coverage rather than direct outreach from Amazon, suggesting a disconnect between speculation and formal engagement. Observers have highlighted this gap as a source of uncertainty for potential participants.
Conflicting Reports and Gaps
The Wall Street Journal’s account of informal talks about Donald Trump Jr. hosting contrasts with Amazon’s claim that the series is not in active development. No public timeline, budget, or production partner has been disclosed, leaving key details unverified.
Verbatim Quotes
- “Well, I’ve been hearing it,” — Donald Trump, President of the United States
- “He’d be probably good. He’s got a little charisma going. You need a little charisma for that sucker,” — Donald Trump, President of the United States
- “Since our acquisition of MGM, we have had preliminary internal discussions about what’s next for The Apprentice as a property,” — Amazon spokesperson
What’s Next
Amazon indicates that internal discussions may continue, but no production schedule or host announcement has been set. Stakeholders will likely await further clarification from the streaming service or the Trump family before any concrete developments emerge.
