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Pokemon Pop-Tarts Sell Out, Scalpers Flip for $50

5/5/2026

27 6 Full Breakdown

Summary

Target Pop-Tarts Sellout

Target and The Pokémon Company released limited-edition Pokémon Pop-Tarts that sold out quickly.
Each $2.89 box contains 12 Frosted Vanilla pastries with Pikachu, Squirtle and Jigglypuff.
Scalpers resold the boxes on eBay for $10-$20, some listings reaching $25, $34.99 or $50.
Other Pokémon items from the launch, like a jacket, list online for $249.95, about double the store price, highlighting the broader scalper problem.

Summary

Target Launches Pokémon

The Pokémon × Target collection launches in two waves—May 2 in stores and May 3 online, then June 6—offering over 100 items.
Almost half the items cost $20 or less, with prices ranging from $3.50 to $130.
Coinciding with Pokémon’s 30th anniversary, the first wave partners with Lip Smacker and NatureWell and adds LEGO sets, Puma sneakers, a re-issued Fire Red/Leaf Green Switch game and a Generation 10 “Winds & Waves” preview.

History

Historical Context

In 1996 Game Freak released Pokémon Red and Green in Japan, and the 1999 launch of the Pokémon Trading Card Game sparked a secondary market for rare cards during the “Pokémania” craze. Building on that legacy, Target teamed with The Pokémon Company in 2023 to sell more than 100 limited-edition items, prompting eBay listings that can fetch up to $50 per box.

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Target Pop-Tarts Sellout

Target and The Pokémon Company released limited-edition Pokémon Pop-Tarts that sold out quickly.
Each $2.89 box contains 12 Frosted Vanilla pastries with Pikachu, Squirtle and Jigglypuff.
Scalpers resold the boxes on eBay for $10-$20, some listings reaching $25, $34.99 or $50.
Other Pokémon items from the launch, like a jacket, list online for $249.95, about double the store price, highlighting the broader scalper problem.

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