Story perspectives

LIV Golf Seeks Investors as PIF Pulls $6 B Support

5/4/2026

Summary

LIV Golf Seeks Investors

LIV Golf hired Ducera Partners LLC on May 4, 2026 to find investors after its fund ends support in 2026, as the Public Investment Fund put in $5 billion in 2022 and exceeds $6 billion by year-end.
Despite a $500-$600 million loss, LIV Golf says sponsorships up 40%, ticket sales 130%, and broadcast reach one billion households.
CEO Scott O’Neil added directors Gene Davis and Jon Zinman, while PIF governor Yasir Al-Rumayyan departs as the fund withdraws backing.

Summary

LIV Golf Recruiting

LIV Golf spent significant money to sign Bryson DeChambeau and Jon Rahm.
The league calls its recruitment approach ambitious, using large investments to lure top talent.
CEO Scott O’Neil and adviser Michael Kramer say the team structure benefits captains, players and fans.
LIV Golf plans to operate beyond 2027 after Public Investment Fund (PIF) financing ends, evaluating new partnership prospects as part of its diversification strategy.

History

Historical Context

In 1977 Kerry Packer launched World Series Cricket after the Australian Cricket Board rejected his A$1.5 million TV bid, introducing night matches, coloured kits and player salaries that forced traditional boards to renegotiate contracts. The 2022-2026 LIV Golf venture, backed by the Saudi Public Investment Fund with billions of dollars, mirrors Packer’s disruption by using private capital to reshape a sport’s revenue and governance models.

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LIV Golf Seeks Investors

LIV Golf hired Ducera Partners LLC on May 4, 2026 to find investors after its fund ends support in 2026, as the Public Investment Fund put in $5 billion in 2022 and exceeds $6 billion by year-end.
Despite a $500-$600 million loss, LIV Golf says sponsorships up 40%, ticket sales 130%, and broadcast reach one billion households.
CEO Scott O’Neil added directors Gene Davis and Jon Zinman, while PIF governor Yasir Al-Rumayyan departs as the fund withdraws backing.

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