Full Breakdown
Amanda Kozlowski Named President of Worldwide Marketing at Lionsgate
5/5/2026, 12:59:45 AM
Core Promotion and Expanded Leadership Team
In May 2026, Lionsgate named Amanda Kozlowski President of Worldwide Marketing for the Motion Picture Group, reporting to Chair Adam Fogelson and working with Group President Erin Westerman. Nasim Cambron was promoted to EVP, Worldwide Marketing & Publicity, and Jack Teed to EVP, Worldwide Marketing & Creative Advertising; Cambron reports to Fogelson on communications.
Kozlowski’s Career Path and Strategic Impact
Kozlowski joined Lionsgate in 2008 as a junior brand marketing manager in Home Entertainment. She later led Home Entertainment marketing, built the 20,000-plus title library, oversaw limited-release theatrical and multiplatform operations, and served as Chief of Staff to Fogelson. As interim Head of Marketing, she directed global campaigns for *The Housemaid*, *Now You See Me: Now You Don’t* and *Michael*, and launched new business units and influencer-driven releases.
Data Highlights from Recent Campaigns
*The Housemaid* generated $400 million worldwide; *Now You See Me: Now You Don’t* earned $243 million worldwide; *Michael* grossed $424 million, becoming the second-highest-grossing musical biopic. The *Michael* teaser set the record for most-viewed music-biopic trailer in its first 24 hours and marked Lionsgate’s largest debut. The *Hunger Games: Sunrise on the Reaping* teaser became the studio’s second-most successful trailer launch.
Official Statements from Lionsgate Leadership
Adam Fogelson praised Kozlowski’s talent, describing her approach to marketing as fresh, modern, and distinctive, and expressed confidence in the expanded team’s ability to deliver results. Kozlowski thanked Fogelson for his mentorship and highlighted Lionsgate’s collaborative culture and commitment to filmmakers and audiences. The statements underscore strategic continuity and the expectation that the new leadership will sustain recent box-office successes.
Verbatim Quotes
- “When I arrived at Lionsgate, I recognized Amanda’s talent and leadership abilities, and have relied on her ever since as a trusted advisor. I could not be more proud to see her officially step into this role. She has more than earned it,” — Adam Fogelson, Motion Picture Group Chair
- “Amanda brings a totally fresh, modern, and distinctive approach to marketing that is uniquely suited for this moment.” — Adam Fogelson, Motion Picture Group Chair
- “ “I am incredibly grateful to Adam, whose combined love of art and artists, savvy business sense, and deep humanity make him one of one.” — Amanda Kozlowski, President of Worldwide Marketing
- “To Jack, Nasim, and the entire marketing team—you are the best in the business, and I am humbled by your boldness, brilliance, and unwavering commitment to doing right by our films, filmmakers, and audiences.” — Amanda Kozlowski, President of Worldwide Marketing
What’s Next for Lionsgate’s Marketing Strategy
Kozlowski and Westerman will oversee upcoming releases, including the next installment of the *Hunger Games* franchise and future *John Wick* and *Saw* sequels. The expanded leadership team is expected to apply data-driven tactics and integrated creative advertising to maintain the studio’s momentum in a competitive market.
