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GTA VI Launches Nov 19, 2026; Console-Only, Shares Slip

5/6/2026

Summary

Take-Two Announces GTA VI

Take-Two announced that Grand Theft Auto VI will launch on November 19 2026 for PlayStation 5 and Xbox Series X|S, with no PC version scheduled.
CEO Strauss Zelnick said Rockstar “always starts on console … you’re judged by serving the core,” explaining the console-first focus.
Take-Two’s stock fell about 1% in early trading on Tuesday after the announcement.
Analysts note an $80 price target and some suggest $100, but Zelnick has not confirmed any price.

Summary

Take-Two Shares Surge

Take-Two Interactive’s shares rose 4% on Monday, closing at $225.18, one of its biggest 2026 trading days after the Bank of America note.
Bank of America analyst Omar Dessouky put GTA VI’s development and marketing budget at $2-3 billion, saying rising costs could justify an $80 price.
Nintendo’s Mario Kart World was the first game to test an $80 MSRP, with the price tied to a bundled Switch 2, limiting its relevance.

History

Historical Context

In November 2013 Microsoft released the Xbox One in the US for $499, $100 more than the PlayStation 4, prompting price cuts to $399 in 2014 and $349 in 2015. The backlash over premium pricing influenced later console-first budgeting, seen in Take-Two’s GTA VI plan that depends on PlayStation 5 and Xbox Series X|S after the Xbox One shipped 5 million units by November 2014.

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Take-Two Announces GTA VI

Take-Two announced that Grand Theft Auto VI will launch on November 19 2026 for PlayStation 5 and Xbox Series X|S, with no PC version scheduled.
CEO Strauss Zelnick said Rockstar “always starts on console … you’re judged by serving the core,” explaining the console-first focus.
Take-Two’s stock fell about 1% in early trading on Tuesday after the announcement.
Analysts note an $80 price target and some suggest $100, but Zelnick has not confirmed any price.

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