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Xbox Sales Fall 33% Amid New Hires, Price Cuts

5/5/2026

26 6 Full Breakdown

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Story summary
  • On Feb. 24, 2026, Xbox CEO Asha Sharma announced new leadership appointments.
  • She said the organization is too inward-focused and lacks depth in key fundamentals.
  • Four CoreAI engineers and Instacart veteran David Schloss will join Xbox, adding expertise.
  • Xbox console sales fell 33% from the prior year, marking the fourth gaming-revenue decline in six quarters.
  • Sharma announced price cuts for Game Pass subscriptions and warned of further sales declines this quarter.