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Disney Q2 Revenue $25.2B, Streaming Up 13%

5/7/2026

25 5 Full Breakdown

Summary

Disney Boosts Streaming

Disney posted Q2 revenue of $25.2 billion, up 7 % YoY, and CEO Josh D’Amaro named Disney+ the digital centerpiece.
Streaming revenue rose 13 % and ad revenue grew 5 % while ESPN ads fell 2 % from impressions and NBA games.
Disney merged its 70 % owned Fubo with Hulu + Live TV, added Verts to Disney+ in March, and used AI for recommendations and ad targeting, saying churn reduction is growth lever and targeting 10 % growth.

Summary

Disney Cuts Jobs

Disney announced a reduction of about 1,000 jobs and a company-wide marketing restructuring to improve spending efficiency.
CEO Josh D’Amaro and CFO Hugh Johnston said Disney will repurchase at least $8 billion of shares by fiscal 2026.
Disney cancelled a planned $1 billion investment in OpenAI’s Sora after the AI startup shut down, ending its AI-generated animation project.

History

Historical Context

In 2011 Netflix split its DVD and streaming services, a move that cut prices and sparked a loss of about one million U.S. users but cemented streaming as its core. By 2003 it had already hit one million subscribers, showing rapid growth. Disney’s 2024 quarter reported billions in revenue and a major share-buyback, echoing Netflix’s early strategy of monetizing streaming while trimming costs.

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Disney Boosts Streaming

Disney posted Q2 revenue of $25.2 billion, up 7 % YoY, and CEO Josh D’Amaro named Disney+ the digital centerpiece.
Streaming revenue rose 13 % and ad revenue grew 5 % while ESPN ads fell 2 % from impressions and NBA games.
Disney merged its 70 % owned Fubo with Hulu + Live TV, added Verts to Disney+ in March, and used AI for recommendations and ad targeting, saying churn reduction is growth lever and targeting 10 % growth.

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