Full Breakdown
Tubi Appoints Gave Lindo as First General Manager for Canada
5/6/2026, 9:00:41 PM
Canadian Expansion Strategy
Tubi, the free ad-supported streaming service owned by Fox, opened a 10,000 sq ft office in Toronto last month. The company has partnered with Bell Media, which owns CTV and Crave, to handle Canadian ad sales exclusively.
Leadership Profiles
Gave Lindo joins Tubi as Vice President and General Manager of Canada. He previously served as Executive Director of OTT Programming at CBC, overseeing CBC.ca, CBC Kids and the launch of the CBC Gem streaming service. Before that, he was Head of Content Programming for North America at TikTok, directing content strategy, in-app editorial, original live production and cross-platform initiatives. Lindo reports to David Salmon, Executive Vice President and Managing Director, International, at Tubi.
Market Performance Metrics
- Monthly active users in Canada have grown 30 % year-on-year since 2020.
- Canadian viewers logged more than 100 million hours in Q1 2026.
- Tubi’s Canadian catalogue contains 220,000 movies and TV episodes.
- One in three Canadians over 18 now watches the service.
Implications for Streaming
The appointment underscores Tubi’s intent to compete more aggressively in a market dominated by both domestic and international services. Bell Media’s exclusive ad-sales role may reshape advertising dynamics for other ad-supported platforms. Lindo’s experience with CBC Gem and TikTok is likely to influence Tubi’s content strategy, original production, and cross-platform initiatives in Canada.
Official Statements
Lindo expressed enthusiasm for building on Tubi’s existing foundation and highlighted the company’s impressive results, indicating a focus on continued growth and market expansion. Salmon noted Tubi’s strong momentum, citing the 100 million hours watched in Q1 2026, and emphasized that Lindo’s digital expertise positions the service for its next growth phase in Canada.
Verbatim Quotes
- “I’m thrilled to join Tubi and build on the strong foundation the team has created,” — Gave Lindo, Vice President and General Manager, Canada
- “The business has delivered impressive results, and I look forward to helping drive continued success and further expanding Tubi’s presence in the Canadian market.” — Gave Lindo
- “We’ve been encouraged by Tubi’s strong momentum, with Canadian viewers watching more than 100 million hours in Q1 2026,” — David Salmon, Executive Vice President and Managing Director, International, Tubi
- “His leadership experience across digital and streaming platforms, including TikTok and CBC, uniquely positions him to help drive Tubi’s next phase of growth in Canada.” — David Salmon
What's Next
Lindo will lead Tubi’s Canadian operations from the new Toronto office, overseeing content programming, advertising partnerships, and potential original productions. Tubi plans to leverage its partnership with Bell Media to deepen ad-sales reach while expanding its catalogue and user base across Canada.
