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Buc-ee's Sues Georgia's Teddy’s Over Mascot Infringement

5/7/2026

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Summary

Buc-ee's Sues

Buc-ee's filed a trademark infringement lawsuit against Georgia’s Teddy’s Market on May 1, 2026.
The suit alleges that Teddy’s created a cartoon animal that copies Buc-ee's beaver mascot.
Buc-ee's argues the name “Teddy’s” mirrors the letters, syllables and ending sound of “Buc-ee’s.”
Buc-ee's stores typically feature about 120 gas pumps and hold records for the largest convenience store and longest car wash.

Summary

Buc-ee’s Lawsuit

Buc-ee’s sued Coles IP Holdings in February 2026, alleging the Mickey Mart moose logo copies its beaver mascot and seeking triple damages and a block on Teddy’s four trademark filings from May 2024.
Court filings list ten earlier trademark targets, including Chicks in 2013 and Duckees in 2024, showing a long-term litigation pattern.
The Georgia Legislature named March 20 “Buc-ee’s Day” in 2025, marking the chain’s cultural prominence.

History

Historical Context

After Disney sued the Air Pirates in 1971 over their underground comic that copied Mickey Mouse, a district court ordered the destruction of thousands of copies and awarded Disney more than $2 million in damages; the Ninth Circuit affirmed the ruling in 1978. Buc-ee’s now follows that precedent, filing 2025-26 trademark suits against regional mascots.

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Buc-ee's Sues

Buc-ee's filed a trademark infringement lawsuit against Georgia’s Teddy’s Market on May 1, 2026.
The suit alleges that Teddy’s created a cartoon animal that copies Buc-ee's beaver mascot.
Buc-ee's argues the name “Teddy’s” mirrors the letters, syllables and ending sound of “Buc-ee’s.”
Buc-ee's stores typically feature about 120 gas pumps and hold records for the largest convenience store and longest car wash.

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