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Disney's “Devil Wears Prada 2” Launch Drives Box-Office, Gaga Song

5/7/2026

50 11 Full Breakdown

Summary

Story summary

Disney and its studio launched The Devil Wears Prada 2 in the United States with a multi-platform campaign that drove opening-weekend success.
Fandango sold the $50 Runway Ready Bundle and extended pre-orders through May 13, 2026 after the initial stock sold out.
The final trailer featured the original song “Runway” performed by singer Lady Gaga and rapper Doechii, written with musician Bruno Mars, generating pop-culture buzz.

History

Historical Context

After Disney bought Lucasfilm in 2012, it launched the sequel trilogy, beginning with Star Wars: The Force Awakens on December 18 2015. The film’s $4.4 billion worldwide haul demonstrated Disney’s power to drive multi-platform campaigns, a model the studio now applies to The Devil Wears Prada 2 with partners like Fandango and artists such as Lady Gaga to generate significant pre-order buzz.

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Story summary

Disney and its studio launched The Devil Wears Prada 2 in the United States with a multi-platform campaign that drove opening-weekend success.
Fandango sold the $50 Runway Ready Bundle and extended pre-orders through May 13, 2026 after the initial stock sold out.
The final trailer featured the original song “Runway” performed by singer Lady Gaga and rapper Doechii, written with musician Bruno Mars, generating pop-culture buzz.

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