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FIFA, Fanatics Launch $150M Youth Collectibles, Topps License

5/7/2026

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Fanatics Launches Collectibles
  • FIFA and Fanatics signed a collectibles licensing deal that places the World Cup license under Topps from 2031 and launches a debut jersey-patch card program with players such as Lamine Yamal.
  • Fanatics will distribute over $150 million in free collectibles to support youth football worldwide.
  • Fanatics Fest will host FIFA World Cup Final press conferences on 17 July 2026 and a watch party on 19 July 2026 at New York’s Javits Center.
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