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Story summary
- Planet Fitness shares fell over 30% on Thursday after weaker sign-ups and a guidance cut.
- CEO Colleen Keating said the firm cut its revenue-growth outlook to 7% from 9% and projects net income to fall 2% instead of rising 4%-5%.
- Planet Fitness is sharpening marketing, pausing a national Black Card price increase, and blamed weak marketing, competition, bad weather and macro pressures for the Q1 slump.
