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Story summary
- Randy Michaels and Jeff Ziesmann acquired the WKRP call letters and rebranded 106.7 Kentucky, 94.5 Dayton, and 97.7 Cincinnati.
- The WKRP call letters will officially change on Friday, with the new branding already on air.
- Ziesmann said he was surprised the WKRP call letters had never been used locally.
- The rebrand targets older audiences and aims to create a 2026 station reflecting the show’s attitude.
