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Swatch Launches Royal Pop Audemars Piguet Watch

5/8/2026

Summary

Swatch Launches RoyalPop

Swatch AG of Switzerland will launch the “Royal Pop” Audemars Piguet collaboration on May 16, 2026.
Teaser videos posted May 6, 2026 display “Royal” and “Pop” in the Royal Oak typeface.
Swatch filed an international “ROYAL POP” trademark in Class 14 on March 8, 2024.
Rumors cite a bioceramic case, a Sistem51 automatic movement and a pendant or rubber strap.
Analysts expect a price above the MoonSwatch’s US$260/£240 but well under the $24,000+ Royal Oak.

Summary

Swatch Sparks Rumors

Swatch ran May 6 ads in major newspapers and online that displayed only its logo with “Royal” and “Pop”.
Collectors and Swatch’s Style team noted that the “Royal” lettering matches Audemars Piguet’s Royal Oak font, prompting collaboration rumors.
During Covid, Swatch’s Moonswatch sparked global queues, showing affordable-luxury replicas drive speculation.
Swatch released a bioceramic Scuba Fifty Fathoms that mirrors Blancpain’s dive watch, widening its accessible-luxury range.

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Swatch Launches RoyalPop

Swatch AG of Switzerland will launch the “Royal Pop” Audemars Piguet collaboration on May 16, 2026.
Teaser videos posted May 6, 2026 display “Royal” and “Pop” in the Royal Oak typeface.
Swatch filed an international “ROYAL POP” trademark in Class 14 on March 8, 2024.
Rumors cite a bioceramic case, a Sistem51 automatic movement and a pendant or rubber strap.
Analysts expect a price above the MoonSwatch’s US$260/£240 but well under the $24,000+ Royal Oak.

1 / 2