Full Breakdown
Ford and Carhartt Launch 2027 Super Duty Package for Essential Workers
5/8/2026, 9:47:25 PM
New Carhartt Package for 2027 Super Duty
Ford Motor Co. and Carhartt introduced a trim for the 2027 Ford Super Duty XLT Crew Cab model. The trim adds Carhartt branding, a grille, body-color bumpers, off-road running boards, and 20-inch wheels inspired by Detroit manhole covers. Inside, cloth seats feature Carhartt stitching, embroidered logos, and a spray-in bedliner bearing the Carhartt logo. The package is offered in six colors: Marsh Gray, Iconic Silver Metallic, Agate Black Metallic, Carbonized Gray Metallic, Oxford White, and Neptune Blue.
Background
Ford (1903) and Carhartt (1889) originated in Dearborn, Michigan, within a mile of each other. Ford workers have worn Carhartt apparel, creating brand alignment. The partnership, announced in January, targets the “essential economy” of construction, manufacturing, public services, and skilled trades.
Package Features and Pricing
Motortrend lists the Carhartt trim at a base price of $4,195, with the Premium and FX4 Off-Road packages. The 2026 F-250 XLT 4×4 starts just over $60,000, suggesting a higher final price. Ford has not disclosed a total price for the 2027 Carhartt-trimmed Super Duty. Orders open May 8, with deliveries slated for fall 2027.
Official Positioning and Key Figures
Ford frames the collaboration as a tribute to workers who supported both brands. Ford Pro president Alicia Boler Davis highlighted the trim’s durability and its design inspiration from Carhartt users. Ford Blue and Model e president Andrew Frick said the initiative reflects American values. Ford launched the “From Our Business to Yours” program, extending employee pricing to customers, and pledged support for the Detroit ToolBank.
Verbatim Quotes
- “It was really developed from watching the people who wear Carhartt and who drive Super Duties,” — Alicia Boler Davis, President, Ford Pro
- “When you see the vehicle, and you get in it, it's going to feel durable, and it's definitely going to have that Carhart look and feel while still maintaining all the power and durability that we have with our Super Duty truck,” — Alicia Boler Davis, President, Ford Pro
- “We really have this shared value around giving back to our communities and giving back to the people who have given so much for us,” — Alicia Boler Davis, President, Ford Pro
- “Ford has always believed that American values are more than words – they’re actions,” — Andrew Frick, President, Ford Blue and Model e
Conflicting Reports
Motor1 says Ford has not disclosed pricing for the Carhartt-trimmed Super Duty, while Motortrend lists the trim at $4,195. The sources do not clarify whether this amount is an add-on cost or the total vehicle price.
Timeline and Next Steps
Orders begin May 8, 2024; deliveries start fall 2027; Ford and Carhartt will monitor impact, with extensions of the “From Our Business to Yours” pricing model.
