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WNBA Hits $1 B Valuation After $3.1 B Deal

5/9/2026

30 4 Full Breakdown

Summary

Story summary

Colie Edison, the WNBA's chief growth officer, oversaw a $3.1 billion deal as the league opened its 30th season with three games.
The 2026 season will feature 216 games on broadcast networks.
The league hit its first $1 billion valuation.
Edison joined the WNBA in 2022 to lead media partnerships and revenue.
In 2024 she delivered Tulane University's commencement speech representing the WNBA.

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Story summary

Colie Edison, the WNBA's chief growth officer, oversaw a $3.1 billion deal as the league opened its 30th season with three games.
The 2026 season will feature 216 games on broadcast networks.
The league hit its first $1 billion valuation.
Edison joined the WNBA in 2022 to lead media partnerships and revenue.
In 2024 she delivered Tulane University's commencement speech representing the WNBA.