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Story summary
- Bumble CEO Whitney Wolfe Herd announced the app will drop swiping and launch AI matchmaking in a limited rollout starting Q4 2026.
- The firm will end its women-first messaging rule but keep the principle that women must initiate contact.
- Bumble said its paid users fell 21% to 3.2 million in Q1 2026 while average revenue per paying user rose 7.9% to $22.20, reflecting a reset toward engaged members.