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Story summary
- Take-Two CEO Strauss Zelnick said the firm must cut production costs.
- He warned that BioShock and Borderlands budgets will face a growth cap.
- He said Take-Two is testing AI to lower costs without reducing quality.
- Mafia: The Old Country launched at $50, sold 1.2 million copies.
- At the iicon conference in Las Vegas on 2026-05-08, Zelnick hoped technology will create efficiencies.
