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Story summary
- Mexico promotes the ancient ulama ballgame alongside the 2026 FIFA World Cup, featuring the Osuna family.
- Researcher Emilie Carreón of UNAM documents the sport as officials tie its revival to tourism and World Cup publicity.
- Players Ángel Ortega and Ilse Sil warn exhibitions could turn ulama into a circus act.
- Sil says school programs could recruit new athletes for the roughly 1,000 youth who play ulama in Mexico and Guatemala.
