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Google Unveils $99 Screenless Fitbit Air, AI-Powered Google Health

5/11/2026

Summary

Google Launches Fitbit

Google unveiled the $99 Fitbit Air screenless tracker, with pre-orders and shipping set for May 26 2026.
The 1.4 × 0.7 × 0.3-inch, 12-g device offers heart-rate monitoring, A-Fib detection, a 15% sleep-tracking boost, and a week’s battery with a quick charge.
From May 19 2026 the Fitbit app will become Google Health, adding Readiness Score, Cardio Load and a $10-per-month Premium tier with Health Coach AI, which Google pledges will not use Fitbit data for advertising.

Summary

Fitbit Launches Air

Fitbit releases the Air wearable for $99.99, positioning it as a mass-market alternative to Whoop.
The Air bundles a three-month Google Health Premium trial, contrasting with Whoop’s subscription that starts at Rs 20,849 in India and $200-$360 worldwide.
A Stephen Curry-branded strap, claimed to improve airflow, sells for $34.99 alongside the standard band.
Marketing emphasizes families and digitally aware users, targeting health-conscious consumers rather than hardcore athletes.

Summary

Google Debuts Air

Demo units of the Air are in ten U.S. Google Stores, including the newest store opened Friday.
Google’s “pebble” core houses all components, has a status light that requires strap alignment, and displays four LED patterns for charging, low battery, firmware updates, and critical battery.
Users detach the tracker by holding the band edges and double-taps to confirm the LED flash, which also silences Smart Wake and one-off alarms.

History

Historical Context

In January 2021 Google bought Fitbit for $2.1 billion, folding the maker of 120 million devices into its hardware division. After successive rebrandings, the Fitbit app became Google Health on May 26 2026 and the new Fitbit Air launched alongside Google Health Premium, signaling Google’s push to rival Apple’s Watch and other subscription-based wearables in the expanding market.

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Google Launches Fitbit

Google unveiled the $99 Fitbit Air screenless tracker, with pre-orders and shipping set for May 26 2026.
The 1.4 × 0.7 × 0.3-inch, 12-g device offers heart-rate monitoring, A-Fib detection, a 15% sleep-tracking boost, and a week’s battery with a quick charge.
From May 19 2026 the Fitbit app will become Google Health, adding Readiness Score, Cardio Load and a $10-per-month Premium tier with Health Coach AI, which Google pledges will not use Fitbit data for advertising.

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