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Story summary
- Clicks Technology and Unihertz are reintroducing physical-keyboard phones in the United Kingdom.
- Chief marketing officer Jeff Gadway says about 45% of Clicks customers have never used a physical-keyboard phone and seek intentional control over devices.
- BlackBerry stopped phone production in 2016 and closed software services in 2022, ending its keyboard-phone era.
- Professor Jung Younbo notes the r/BlackBerry subreddit’s 25,000 members share tips, showing smartphones as expression tools and cyclical trends.
