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Story summary
- Target opened baby boutiques in about 200 stores to draw families with young children.
- The sections feature brands like the $1,000 UPPAbaby stroller and Stokke; Chief Merchandising Officer Cara Sylvester said kids under five spend twice as much as average shoppers.
- CEO Michael Fiddelke, appointed in early February, expects the boutiques to end sales slump, raise sales 2% and backs them with $5 billion in spending, $1 billion more than last year.
