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U.S. Mother’s Day Spending Hits $38B, Brunch Bookings Surge 40%

5/11/2026

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Summary

Restaurants Expect Brunch

National Retail Federation forecasts a record $38 billion in U.S. Mother’s Day spending, with dining out a leading activity.
OpenTable’s Top 100 Brunch Restaurants list is topped by California (19 entries), followed by New York (12), Texas (11) and Illinois (10).
Restaurants anticipate a 30–40 % jump in Mother’s Day brunch bookings, with some taking reservations up to ten weeks in advance.

Summary

Anderson Feeds

Zane Anderson offered meals to anyone who lost a mother at his Denver bistro on Mother’s Day and fed 35 homeless mothers and families.
Toyota Field in Madison, Alabama held a Mother’s Day brunch with a $34 buffet.
Rochester Jamaican Organization marked its 20th-anniversary with a Mother’s Day brunch of rice, peas, jerk chicken.
Zenith Wellness Studio in Detroit offered a $60 experience with writing, tea ceremony and sound bath.

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Restaurants Expect Brunch

National Retail Federation forecasts a record $38 billion in U.S. Mother’s Day spending, with dining out a leading activity.
OpenTable’s Top 100 Brunch Restaurants list is topped by California (19 entries), followed by New York (12), Texas (11) and Illinois (10).
Restaurants anticipate a 30–40 % jump in Mother’s Day brunch bookings, with some taking reservations up to ten weeks in advance.

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