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TikTok Launches £3.99 Ad-Free UK Subscription

5/11/2026

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Summary

TikTok Offers Ad-Free

TikTok will charge UK users £3.99 a month for an ad-free subscription, about $5.40.
From 11 May 2026, pop-up notifications for users 18+ will roll out over several months.
Subscribers will no longer see TikTok ads in the For You feed or other app areas.
Paid accounts will still display creator-sponsored posts labeled “#ad.”
UK managing director Kris Boger said the option gives users control while supporting British businesses.

Summary

TikTok Launches Ad-Free

TikTok launched an ad-free subscription tier as an opt-in choice that gives users control over targeted ads.
The plan follows Meta’s earlier UK subscription rollout after EU regulators blocked a similar model.
The service was piloted in 2023, creating a two-year gap before the public launch.
Leaked screenshots showed a $4.99 monthly price and indicate that subscribers’ data will be excluded from ad targeting, suggesting a possible U.S. rollout.

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TikTok Offers Ad-Free

TikTok will charge UK users £3.99 a month for an ad-free subscription, about $5.40.
From 11 May 2026, pop-up notifications for users 18+ will roll out over several months.
Subscribers will no longer see TikTok ads in the For You feed or other app areas.
Paid accounts will still display creator-sponsored posts labeled “#ad.”
UK managing director Kris Boger said the option gives users control while supporting British businesses.

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