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Ishika Gupta's Diet Coke Party Draws 150, Reflects Diabetes-Driven Demand

5/11/2026

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Summary

Ishika Gupta Hosts

Ishika Gupta hosted a non-alcoholic Diet Coke party on April 26 for 150 guests.
Tickets cost $16 and included two cans, mixers, snacks, and décor.
A 2023 Indian Council of Medical Research study reported nearly 10% of Indian adults are diabetic, driving youth demand for zero-sugar drinks.
Shruti Sharma, head of marketing at Marièta restaurant, said the next party will include a listening session for Drake’s album “Iceman,” released that day.

Summary

Iran Halts

Iran's blockade of the Strait of Hormuz has halted Gulf aluminium shipments, curbing can supplies for India.
The Gulf provides roughly 9% of world aluminium.
Delays since late February have squeezed Indian retailer stocks.
Diet Coke volumes in India had doubled year-on-year before the can shortage emerged.
Industry forecasts project India’s diet-beverage market could exceed $4.7 billion by 2030, prompting a shift toward PET bottles.

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Ishika Gupta Hosts

Ishika Gupta hosted a non-alcoholic Diet Coke party on April 26 for 150 guests.
Tickets cost $16 and included two cans, mixers, snacks, and décor.
A 2023 Indian Council of Medical Research study reported nearly 10% of Indian adults are diabetic, driving youth demand for zero-sugar drinks.
Shruti Sharma, head of marketing at Marièta restaurant, said the next party will include a listening session for Drake’s album “Iceman,” released that day.

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