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Labour Minister Condemns Profane Instagram Meme Account, Warns MPs

5/12/2026

Summary

Story summary

An Instagram account luxury_marmite_sandwich_ posted memes using Labour footage and profanity toward officials.
Labour minister Chris Hipkins said a former party employee runs the account and Labour supplies no material.
Hipkins called a pig video shared by the account objectionable, said he would not condone it, and warned MPs not to share material or operator to use employment-derived content.
Several Labour MPs follow the account and have shared its memes.

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Story summary

An Instagram account luxury_marmite_sandwich_ posted memes using Labour footage and profanity toward officials.
Labour minister Chris Hipkins said a former party employee runs the account and Labour supplies no material.
Hipkins called a pig video shared by the account objectionable, said he would not condone it, and warned MPs not to share material or operator to use employment-derived content.
Several Labour MPs follow the account and have shared its memes.