Story perspectives

CBS Sacramento Launches AR/VR Studio, 12th Station

5/12/2026

Summary

CBS Sacramento Launches AR/VR

CBS Sacramento launched an AR/VR news studio on May 11, 2026 at 12:00 p.m., the 12th CBS station to adopt the technology, with president Scott Warren saying it will give viewers context for California’s June primary.
Engineers rebuilt the studio in February with cyclorama walls and a green environment, debuting the set on the noon KOVR newscast.
The AR/VR set will appear in KMAX’s news, weather, sports and Good Day Sacramento segments.

Summary

CBS Integrates AR/VR

Paramount’s major investment, signed by David Ellison, will fund an AR/VR rollout across CBS stations.
The investment appears in CBS’s Summer 2026 magazine, released May 12 as a downloadable PDF flip-book for RBR+TVBR members.
CBS calls immersive storytelling a key differentiator to future-proof local TV and outlines AR/VR integration into news, weather and sports.
Executives say the AR/VR studio will enable interactive ad slots, giving brands new immersive placement options.

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CBS Sacramento Launches AR/VR

CBS Sacramento launched an AR/VR news studio on May 11, 2026 at 12:00 p.m., the 12th CBS station to adopt the technology, with president Scott Warren saying it will give viewers context for California’s June primary.
Engineers rebuilt the studio in February with cyclorama walls and a green environment, debuting the set on the noon KOVR newscast.
The AR/VR set will appear in KMAX’s news, weather, sports and Good Day Sacramento segments.

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