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Amazon Prime Video Launches Clips Feed, NBA Highlights, Reddit Outcry

5/12/2026

40 9 Full Breakdown

Summary

Story summary

Amazon Prime Video launched the Clips vertical-video feed on May 11, 2026, debuting with NBA highlights from the 2025–26 season and a service director Brian Griffin says offers a way to browse entertainment with short snippets.
Some Reddit users called the feed a “lethal rabbit hole” and urged Amazon to remove it.
Amazon plans to make Clips fully available across iOS, Android and Fire tablets later this summer.

History

Historical Context

Vine’s 2013 launch by Twitter introduced six-second loops, quickly reaching 200 million users by 2015 and prompting Instagram’s 15-second videos (June 2013) and Disney’s Snapchat Discover (2015, 100 million viewers). After Vine’s 2017 shutdown, TikTok filled the gap, leading Amazon to debut Prime Video Clips in 2026, extending the short-form trend to sports highlights.

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Story summary

Amazon Prime Video launched the Clips vertical-video feed on May 11, 2026, debuting with NBA highlights from the 2025–26 season and a service director Brian Griffin says offers a way to browse entertainment with short snippets.
Some Reddit users called the feed a “lethal rabbit hole” and urged Amazon to remove it.
Amazon plans to make Clips fully available across iOS, Android and Fire tablets later this summer.

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