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Singapore Projects Visitor Growth Amid Softening Tourism Spending

5/12/2026, 12:27:11 PM

Projected Arrivals and Spending Outlook

The Singapore Tourism Board (STB) forecasts 17 – 18 million international arrivals in 2026, up from 16.9 million in 2025. Despite the rise in visitor numbers, tourism receipts are expected to fall to SGD 31-32.5 billion, below the SGD 32.8 billion recorded last year. STB chief executive Melissa Ow attributed the anticipated dip in spending to muted demand in the months ahead and to ongoing tensions in the Middle East that could constrain consumer and business travel.

Tourism 2040 Strategy and Funding

STB’s “Tourism 2040” roadmap targets SGD 47-50 billion in receipts by 2040 through three pillars: cultivating future demand, creating an attractive destination, and advancing a future-ready sector. To support these goals, the government will allocate S$740 million to the Tourism Development Fund over five years. The fund will back initiatives such as the Cruise Development Fund, a S$5 million Market Access Fund, and extensions of the Hotel Rejuvenation Fund. Minister Grace Fu highlighted the plan’s focus on strengthening Singapore’s role as a global business hub and a resilient tourism economy.

Key Infrastructure Initiatives

  • Cruise facilities: The Singapore Cruise Centre (HarbourFront) will relocate to a new terminal on 15 July 2026, featuring self-service kiosks, biometric immigration, expanded waiting areas (? 50 % larger), a VIP lounge, and over 20 retail tenants. A parallel study, led by STB and the Maritime and Port Authority, examines an integrated cruise-and-ferry terminal at Straits View, projected to host three cruise berths and up to ten ferry berths—capacity 1.5 × Marina Bay Cruise Centre and 2 × the existing HarbourFront terminal.
  • Hotel expansion: New openings include TUI’s The Mora, Asia’s largest Mövenpick hotel, Varel Singapore (Tribute Portfolio), and the rejuvenated Frasers House, Luxury Collection.
  • Air connectivity: New routes are being added to Palembang and Belitung (Indonesia), West Sydney, Newcastle and Sunshine Coast (Australia), and Dalian (China) to diversify source markets.

Industry Concerns Over Geopolitical Tensions

The Global Business Travel Association warned that geopolitical instability and higher fuel costs are creating uncertainty across international travel markets. STB’s own assessment notes that while arrivals held steady in the first quarter, the broader environment may suppress discretionary spending.

Data Snapshot

  • 2025 tourism receipts: SGD 32.8 billion; visitors: 16.9 million.
  • Tourism contributed 6 % of services exports in 2024.
  • MICE receipts 2025: SGD 2.3 billion (35 % YoY growth).
  • Cruise passenger throughput: 1.8 m (2019), 1.2 m (2022), 2.0 m (2023), 1.8 m (2024), > 2.0 m (2025).
  • Changi Airport handled ? 70 million passenger movements in 2025.
  • S$740 million Tourism Development Fund; S$5 million Market Access Fund.

Verbatim Quotes

  • “Our tourism businesses are under strain from the crisis, and global uncertainty will persist.” — Melissa Ow, Chief Executive, Singapore Tourism Board
  • “It sets out how we will respond to rising global competition, shifting demographics, and emerging opportunities, to reach our goal of SGD47 to SGD50 billion in tourism receipts by 2040. I am pleased to share that we are making good progress towards this long-term ambition.” — Melissa Ow, Chief Executive, Singapore Tourism Board
  • “This represents not only a significant increase in international cruise capacity, but also greater regional connectivity,” — Grace Fu, Minister for Sustainability and the Environment, and Minister-in-charge of Trade Relations
  • “Market diversification is a priority. We are establishing new flight connections to Palembang and Belitung in Indonesia; West Sydney, Newcastle and Sunshine Coast in Australia; and Dalian in China.” — Melissa Ow, Chief Executive, Singapore Tourism Board
  • “She said Singapore’s tourism sector remains important to the country’s global standing and economic growth.” — Grace Fu, Minister for Sustainability and the Environment

What’s Next

  • Ongoing feasibility study for the Straits View integrated cruise-and-ferry terminal.
  • Continued rollout of new hotel projects and flight routes under Tourism 2040.
  • Hosting of D23 Asia in 2027, marking the first Disney fan event in Southeast Asia.