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Swatch, Audemars Piguet Unveil Royal Pop Pocket Watches

5/13/2026

Summary

Swatch Launches Pop-Art

Swatch and Audemars Piguet announced a Royal Pop pocket-watch collection that will launch on May 16, 2026.
The line includes eight watches offered in Lépine ($400) and Savonnette ($420) styles.
Each piece houses a hand-wound SISTEM51 movement finished with Pop-Art details and detachable lanyards.
The watches will be sold at select Swatch boutiques, including 21 locations in the United States and 13 in the United Kingdom.

Summary

Audemars Piguet Donates

Audemars Piguet will donate 100 percent of Royal Pop proceeds to a program that trains new horologists.
Influencer tutorials show how to flip-sell the Royal Pop, prompting expectations of strong secondary-market premiums.
Enthusiasts have begun camping outside Swatch boutiques in New York to queue for the May 16 launch.
Industry commentary says the partnership could help Audemars Piguet protect the Royal Oak design after recent trademark losses in the United States and Japan.

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Swatch Launches Pop-Art

Swatch and Audemars Piguet announced a Royal Pop pocket-watch collection that will launch on May 16, 2026.
The line includes eight watches offered in Lépine ($400) and Savonnette ($420) styles.
Each piece houses a hand-wound SISTEM51 movement finished with Pop-Art details and detachable lanyards.
The watches will be sold at select Swatch boutiques, including 21 locations in the United States and 13 in the United Kingdom.

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