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Trump Pushes ICE Rename, White House Declines, Cost Millions

5/13/2026

47 10 Full Breakdown

Summary

Story summary

President Donald Trump turned the Immigration and Customs Enforcement (ICE) rebrand idea into a social-media meme and proposed renaming Immigration and Customs Enforcement to National Immigration and Customs Enforcement.
The White House says no formal action on the rename is planned.
Renaming ICE would require congressional approval and could cost millions, similar to the Department of Defense rebrand estimated at up to $125 million.

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Story summary

President Donald Trump turned the Immigration and Customs Enforcement (ICE) rebrand idea into a social-media meme and proposed renaming Immigration and Customs Enforcement to National Immigration and Customs Enforcement.
The White House says no formal action on the rename is planned.
Renaming ICE would require congressional approval and could cost millions, similar to the Department of Defense rebrand estimated at up to $125 million.