Back to today’s briefing

Story perspectives

Bremen Court Deems Milka Shrinkflation Illegal, Gives Mondelez Appeal Window

5/13/2026

25 3 Full Breakdown

Summary

Story summary

A Bremen regional court ruled that Mondelez’s reduction of Milka Alpine Milk bars from 100 g to 90 g constitutes deceptive shrinkflation and violates competition law.
The court gave Mondelez one month to file an appeal against the decision.
Mondelez said it will take the ruling seriously and examine it in detail.
Consumer protection office VZHH accused the company of misleading shoppers by keeping the same purple wrapper despite the size change.

1 of 1

Story summary

A Bremen regional court ruled that Mondelez’s reduction of Milka Alpine Milk bars from 100 g to 90 g constitutes deceptive shrinkflation and violates competition law.
The court gave Mondelez one month to file an appeal against the decision.
Mondelez said it will take the ruling seriously and examine it in detail.
Consumer protection office VZHH accused the company of misleading shoppers by keeping the same purple wrapper despite the size change.