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FOX Sports Teams with Sesame Street for 2026 World Cup

5/13/2026

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Summary

Story summary

FOX Sports announced a partnership with Sesame Street for the 2026 World Cup coverage.
The deal adds segments such as “The Count Down” with Count von Count, “Trash Talk” hosted by Oscar the Grouch, and “Broadcaster Bootcamp” with Grover.
FOX Sports will air all 104 matches live June 11–July 19, 2026, 70 on FOX and 34 on FS1.
Zac Kenworthy said the partnership adds a fun, educational element for families and younger viewers.

History

Historical Context

During NBC’s 2008 Beijing Summer Games, the network added Sesame Street segments with Elmo and Abby Cadabby, weaving educational bits into its record 3,600-hour coverage and drawing a measurable rise in child viewership. The success prompted broadcasters to adopt similar family-focused inserts for future spectacles, including plans for the 2026 FIFA World Cup.

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Story summary

FOX Sports announced a partnership with Sesame Street for the 2026 World Cup coverage.
The deal adds segments such as “The Count Down” with Count von Count, “Trash Talk” hosted by Oscar the Grouch, and “Broadcaster Bootcamp” with Grover.
FOX Sports will air all 104 matches live June 11–July 19, 2026, 70 on FOX and 34 on FS1.
Zac Kenworthy said the partnership adds a fun, educational element for families and younger viewers.

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