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Big 12 Secures $12.5M Investment, $100M Sponsorships Deal

5/13/2026

Summary

Story summary

The Big 12 signed a deal with RedBird Capital Partners and Weatherford Capital via Collegiate Athletic Solutions.
RedBird pledged $12.5 million for new EBITDA businesses and secured $100 million in sponsorships.
Schools reported 2025 expenses of $131.7 million, losses of $57.4 million each, and each received a $30 million credit line repaid from the conference’s revenue distribution.
The ESPN/FOX contracts and the CAS agreement expire in June 2031.
TNT may shift to Paramount Skydance after its Warner Bros. Discovery deal.

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Story summary

The Big 12 signed a deal with RedBird Capital Partners and Weatherford Capital via Collegiate Athletic Solutions.
RedBird pledged $12.5 million for new EBITDA businesses and secured $100 million in sponsorships.
Schools reported 2025 expenses of $131.7 million, losses of $57.4 million each, and each received a $30 million credit line repaid from the conference’s revenue distribution.
The ESPN/FOX contracts and the CAS agreement expire in June 2031.
TNT may shift to Paramount Skydance after its Warner Bros. Discovery deal.