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Story summary
- Netflix reports its ad-supported tier now reaches over 250 million global monthly active viewers, a 31 % rise from 190 million in November 2025.
- Over 80 % of members watch ads weekly, contributing to more than 60 % of sign-ups in the tier’s 12 markets.
- Netflix targets $3 billion ad revenue in 2026 and $9 billion by 2030 while working with over 4,000 advertisers, a 70 % year-over-year increase.
