Story perspectives

Advance Local Turns Newspapers into Massive Gambling Affiliate Hub

5/14/2026

Summary

Story summary

Advance Local's award-winning newspapers have turned their websites into a gambling-promotion platform, publishing thousands of promo-code articles.
The network has produced more than 17,000 gambling pieces since 2022 and expects over 14,000 new articles in 2026.
After an initial partnership with affiliate Catena Media, Advance Local now employs about two dozen former Catena staff to create the content in-house and earns referral fees from player sign-ups and losses.

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Story summary

Advance Local's award-winning newspapers have turned their websites into a gambling-promotion platform, publishing thousands of promo-code articles.
The network has produced more than 17,000 gambling pieces since 2022 and expects over 14,000 new articles in 2026.
After an initial partnership with affiliate Catena Media, Advance Local now employs about two dozen former Catena staff to create the content in-house and earns referral fees from player sign-ups and losses.