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YouTube Becomes TV Platform, Rolls Out Creator Shows

5/14/2026

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Story summary
  • YouTube CEO Neal Mohan announced at Brandcast that YouTube is now a TV platform and unveiled creator-led shows.
  • YouTube chief business officer Mary Ellon Coe called the slate a media-buyer opportunity and named Trevor Noah, Alex Cooper and Jesser.
  • Alex Cooper announced three Unwell Network series—'Before the Steps,' 'Pot Stirrer' and 'Holiday Hard Launch'—for spring 2027.