Back to today’s briefing

Story perspectives

ITV Q1 Gains; Targets 10% Ad Rise, Sky Sale Talk

5/14/2026

23 4 Full Breakdown

Summary

ITV Q1 Surge

ITV announced its Q1 2026 results on 14 May 2026.
ITV Studios and external revenue rose 4% and 8% respectively in the quarter.
Digital ad revenue jumped 14% while ITVX streaming hours rose 13% in Q1.
ITV expects total advertising revenue to rise about 10% in Q2, driven by the men’s World Cup.
ITV confirmed ongoing talks with Sky about a possible sale of its media and entertainment (M&E) business.

Summary

ITV Sale

The £1.6 billion ITV-Sky media sale needs clearance from Ofcom and the Competition Markets Authority.
The deal would shift ITV’s network, commissioning and streaming to Sky while keeping ITV Studios separate, and includes a £200 million earn-out tied to performance.
Sky, backed by Comcast, leads the talks.
Regulators will examine competition effects.
ITV will still co-broadcast the World Cup with the BBC, sharing ad revenue.

1 of 2

ITV Q1 Surge

ITV announced its Q1 2026 results on 14 May 2026.
ITV Studios and external revenue rose 4% and 8% respectively in the quarter.
Digital ad revenue jumped 14% while ITVX streaming hours rose 13% in Q1.
ITV expects total advertising revenue to rise about 10% in Q2, driven by the men’s World Cup.
ITV confirmed ongoing talks with Sky about a possible sale of its media and entertainment (M&E) business.

1 / 2