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NFL Teams Craft Viral Videos for 2026 Schedule Reveal

5/14/2026

Summary

Story summary

NFL teams are preparing creative schedule-release videos for the schedule reveal on Thursday, May 14, 2026, at 8 p.m. ET.
Rams director Kurt Gies will spend two days with editors to finish the schedule video.
Chargers creative video director David Bretto called release the biggest offseason tentpole and noted 2025 video earned 17.2 million X views in 18 hours.
Falcons director Ryan Delgado said teams compete to blend pop-culture jokes and humor for maximum reach.

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Story summary

NFL teams are preparing creative schedule-release videos for the schedule reveal on Thursday, May 14, 2026, at 8 p.m. ET.
Rams director Kurt Gies will spend two days with editors to finish the schedule video.
Chargers creative video director David Bretto called release the biggest offseason tentpole and noted 2025 video earned 17.2 million X views in 18 hours.
Falcons director Ryan Delgado said teams compete to blend pop-culture jokes and humor for maximum reach.