Story perspectives

Apple Alerts EU on Android DMA Risks, Alphabet Shares Rise

5/15/2026

Summary

Apple Warns

Apple warned the European Commission that the DMA proposal for Android could harm privacy, security and performance.
The Commission will decide on the Android measures by July 27, 2026.
Google’s Clare Kelly called the plan an unwarranted intervention that would force permission sharing.
Chief Teresa Ribera said the changes would give Android users more AI assistant choice.
Alphabet shares rose 4% to $402.98 after a 22% revenue jump to $109.9 billion in Q1.

Summary

Apple, Google Oppose

Apple and Google jointly told the European Commission that the draft Digital Markets Act measures endanger user privacy and security.
The firms, who normally compete over smartphone operating systems and app distribution, submitted Apple’s response during the April 27-May 13, 2026 consultation window.
Apple criticized the Commission’s three-month drafting timeline in its submission.
Experts say the alliance could shape the EU’s stance on platform openness and competition in mobile AI.

Summary

Apple Adds AI

Apple will add an iOS 27 Apple Intelligence feature that lets users select rival AI models such as Google Gemini or Anthropic’s Claude.
The move reflects Apple’s strategy to diversify AI services beyond its own system.
It will roll out on iPhone, iPad and Mac, extending third-party AI across core OSes.
Apple says the option gives consumers choice while preserving performance, security and addressing European Union (EU) regulatory pressure.

History

Historical Context

After the European Commission fined Microsoft €497 million in 2004 for tying Windows Media Player to its dominant Windows OS—then controlling over 90 % of PC markets—the EU built a precedent of enforcing interoperability. That legacy underpins today’s Digital Markets Act, which Apple and Google contest in 2026, arguing platform mandates threaten privacy and performance.

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Apple Warns

Apple warned the European Commission that the DMA proposal for Android could harm privacy, security and performance.
The Commission will decide on the Android measures by July 27, 2026.
Google’s Clare Kelly called the plan an unwarranted intervention that would force permission sharing.
Chief Teresa Ribera said the changes would give Android users more AI assistant choice.
Alphabet shares rose 4% to $402.98 after a 22% revenue jump to $109.9 billion in Q1.

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