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Swatch Launches Limited Audemars Piguet Pocket Watch, Fans Camp

5/15/2026

42 3 Full Breakdown

Summary

Swatch Launches

Swatch began selling the Audemars Piguet × Swatch Royal Pop pocket watch in U.S. stores on May 16, 2026.
The drop includes eight hand-wound SISTEM51 watches in Lépine ($400) and Savonnette ($420) styles.
Swatch allows only one watch per person per store per day and sells exclusively in-store.
Resale analysts project $1,500-$3,200 secondary prices, with a $2,500 launch peak, as fans camped for days outside the Times Square store.

Summary

Swatch Debuts

The Royal Pop watch is sold as a three-in-one piece that can function as a pocket watch, necklace, or wristband.
Its design merges Audemars Piguet’s 1972 Royal Oak silhouette with the bright 1980s Swatch POP aesthetic.
Audemars Piguet’s website cites inspiration from the 1972 Royal Oak launch and the late-1980s POP line.
The Houston Galleria store is one of only 21 U.S. Swatch locations officially carrying the watch.

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Swatch Launches

Swatch began selling the Audemars Piguet × Swatch Royal Pop pocket watch in U.S. stores on May 16, 2026.
The drop includes eight hand-wound SISTEM51 watches in Lépine ($400) and Savonnette ($420) styles.
Swatch allows only one watch per person per store per day and sells exclusively in-store.
Resale analysts project $1,500-$3,200 secondary prices, with a $2,500 launch peak, as fans camped for days outside the Times Square store.

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